Founders Fire @ Web Summit: AI Visibility Talks

Our events became key startup gatherings in Lisbon, bringing together top founders, C-level executives, and investors from companies such as Nebius, Circle, Bitwise, Lido, Centiglobe, Human Signal, Zendesk, Wirex, AltaIR Capital, and Indico Capital.

Now we will discuss AI Visibility: How to Win Clients When Nobody Clicks Anymore

Buyers now get their answers from ChatGPT, Gemini and Google’s AI Mode, and rarely click through. When an AI answer appears, search clicks drop by a third or more. AI assistants are starting to handle purchasing, and they often describe companies inaccurately. If LLMs don’t cite you, or get you wrong, you’re invisible.

PR and GEO experts and CMOs with hands-on experience will discuss:

• What actually drives visibility in AI answers
• Which channels and content LLMs rely on
• How to make sure AI describes your company correctly

70 selected founders and CMOs. No badges, no fluff, a real conversation around the campfire.

🕒 Agenda

6:00 PM  Welcome
Guest arrival, welcome drinks, and first introductions.

6:30 PM  Fireside Chat with GEO experts

Pascal Condamine, CMO at craft.ai. Pascal is an experienced CMO with 16 years of overall experience, with last 6 years in AI companies. He is a data-driven B2B and B2C marketing strategist with expertise in new market entry, product management, product launches, and multi-channel strategies.

Vitaly Gradoboev, co-founder of Citeus.ai. He advocates for a higher standard of evidence in GEO, both in measurement and in optimization. LLMs are closed, and why they pick one brand over another is only partly understood. Citeus draws on the best research available today to bring in an evidence-based approach to GEO.

Evgenia Zaslavskaya, founder of ZECOMMS Agency. She is an award-winning public relations and communications strategist with over a 15 years of experience. Her agency has supported more than 100 companies across a diverse range of sectors, including femtech, fintech, robotics, cybersecurity, and has earned prestigious industry honors such as the LOUD PR Communications Award and the Davos Communications Award for Best Public Relations Campaign.

Eugene Tartakovsky, founder of BeRelevant.ai. He is tech entrepreneur with over 17 years of hands-on experience building high-performance software systems, software businesses and leading engineering teams. Built and exited 2 successful multi-million dollar businesses. Eugene has particularly deep expertese in technical optimization for complex projects.

7:30 PM  Networking by the Fire
Drinks, conversations, and networking with CMOs and GEO experts around a real fire

Event Partner

ZECOMMS Agency

We develop creative, data-driven campaigns and use newsjacking techniques to capture journalists’ attention and increase your brand’s visibility. We also transform corporate updates into stories that journalists consider worth covering.